Answers grounded in data

The pace of change in business is accelerating. Customers are expecting more. Employees are demanding better. Data is everywhere you look. It can be hard to keep up. We get it. The biggest growth challenge for any business today is confidently and efficiently adapting to the changing needs of your employees, customers and the market. That’s where we come in.
Harnessing data and driving solutions. It’s what we do best. Leveraging your business’ unique data, we’ll help you turn hunches into actionable strategies and noise into intelligence. From increased profitability to greater market share and higher employee retention, you can expect results that will move your business forward.



Our Solutions

At PATH, we’re more than a research company. We understand that data is only useful if it impacts your customer and employee experience. And processes become meaningful not because of what goes into them, but what comes out.



Customer Experience Solutions

Want to leverage your best customers and acquire more like them? The quickest way to build your business is by creating strong, valuable customer experiences. We’ll help you understand what your customers want before they do.

Customer Experience Benchmarking
Brand Perception
Customer Satisfaction Metrics & Net Promoter Score
Voice of the Customer
Training & Development


Employee Experience Solutions

Sustainable growth always starts from within. Creating an exceptional employee experience is the first step toward delivering an exceptional customer experience.

Employee Experience Benchmarking
Internal Brand Perception
Employee Engagement Metrics & Net Promoter Score
Training & Development


Market-Driven Solutions

Build and maintain a competitive advantage by revealing hidden insights about your business that may be keeping you from reaching your goals.

Competitive Analysis
Feasibility Studies
Market Trends
New Product Validation
Needs Assessments



Ready to unlock your growth potential?