Because Guesswork Doesn’t Scale

We deliver insights that scale - when guesswork is too much of a gamble and the usual playbook stops working.

The image shows a dark blue background with a silhouette of a cityscape with buildings and trees.

41 Years

TRACK RECORD

7x Client ROI

IMPACT

$20M-Fortune 50

CLIENTS

Global

REACH
TRUSTED BY
Logo featuring two white rectangles with rounded edges, one smaller with the text 'mtu' inside, and the larger one blank, on a dark background. Text beside the logo reads 'A Rolls-Royce solution'.
Logo with a stylized house roof and chimney above the word 'ABLE' on a dark background.
Toro logo on a navy background
The Ditch Witch logo on a dark background.
Logo with the word 'ADS' in white on a dark blue background with stylized lines next to the 'A'.
Saddle Creek Logistics Services logo on a dark background.
The image features the word "AMGEN" in bold white letters on a dark background.
Logo with the word 'DAVEY' and a tree graphic on a dark blue background.
Logo of Installed Building Products (IBP) with white text on a dark blue background. 
PROBLEM

You’re under constant pressure - to grow, to retain, to adapt.

Markets shift. Talent’s tight.  Growth is harder, slower, and more expensive.

A person with a gray long sleeve shirt, wristwatch, and black pen writing on papers at a wooden table, with another individual in black shirt gesturing nearby. The scene is indoors near a window with outdoor view.

Without a system to understand and respond to what customers, employees, and partners need, strategy stalls and decisions feel reactive.

WHY PATH

We work with leaders who are serious about growth - and ready to back it with insight, alignment, and action.

Our Competitive Advantage System delivers the customer, employee and market insights you need to…

Align teams around what matters most

Strengthen your most valuable relationships

De-risk your next big bets with confidence

Abstract geometric design with a 3D red and pink cube shape on a black background. 
WORK

Our work spans industries, models, and geographies.

A man wearing orange earmuffs, safety glasses, a black cap, and plaid shirt operating a large orange chainsaw to cut a thick fallen tree trunk outdoors.
Dark blue background with small white text in the center that says 'Good Morning'.

Bridging the Employee Gap Between the Office and the Field

A national, employee-owned service company was scaling quickly across teams, generations, and geographies.

Man in orange safety vest holding a tablet inside. 3PL worker preparing for growth
A dark blue gradient background

Rebuilding Trust Between an OEM and its Key Distributor Network

A global manufacturer had built strong voice-of-customer systems worldwide but North America remained a blind spot.

A female construction worker in a neon yellow jacket and white safety helmet examines blueprints at an industrial construction site with metal pipes and scaffolding in the background. Learning about B2B Growth
Dark blue gradient background with no distinct objects or features.

Helping a Market Leader Make the Right Call - Avoiding a Bad $5M Investment

A $2.4B manufacturing leader was preparing to launch an innovative product in a saturated category.

Working with PATH has been transformative. From day one, they operated as a true extension of our team. Together, we built a world-class NPS system for our global operations. It has been instrumental in helping us become a better company every day.

“

Tom Skonieczka - Senior Network & Distribution Manager, Rolls-Royce Power Systems

An abstract digital artwork featuring a series of red and pink 3D blocks stacked in a stepped pattern against a dark background. Denoting B2B Growth Strategy 
CONNECT

Start a Conversation That Moves the Needle

Let’s talk about building a system that drives your next phase of performance.