VALIDATE
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Bet on the Right Opportunities - With Confidence

De-risk tomorrow’s opportunities. Know what will work before you bet big.

THE PROBLEM

You’re staring down a big decision

A new market, a new offering, a new bet. But you’re not sure where to focus. And a misstep could be expensive.

Without validation, innovation is gambling. The wrong call wastes time, money, and credibility.

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VALIDATE

PATH’s Validation System helps you:

You don’t guess what will work. You know. And you move faster because of it.

Align Leadership & Testing

Align leadership around what needs to be tested

Develop Hypotheses

Develop hypotheses and insight priorities

Run Research Sprints

Run research sprints using advanced qual + quant tools

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Uncover statistically significant market signals

Uncover Market Signals

SOLUTIONS

We help you build insight systems that keep people at the center, and results at the top

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Voice

Optimize every experience, every time. Build a direct line to the people you serve.

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View

Own today’s market share. Understand what’s driving retention, risk, and growth.

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Validate

De-risk tomorrow’s opportunities. Know what will work before you bet big.

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CONNECT

Come Talk to Us About Your Next Big Bet

PATH helps you design systems that protect trust, strengthen relationships, and deliver action.