CASE STUDY
De-Risking Growth with Strategic Clarity
A leading residential services company across the Midwest and South was entering a pivotal growth phase. With new leadership in place and aggressive 2025 targets ahead, pressure was building to deliver results—fast.
WHY PATHA proven partner for insight-driven growth
PATH has spent over 40 years helping organizations uncover the real drivers of performance.
Our proprietary Competitive Advantage System is designed to reveal where to play, how to win, and how to move forward with confidence.
With deep expertise in service industries, PATH was the right fit to help this executive team validate their brand strategy and build a market-backed roadmap for growth.
THE CHALLENGEHigh Growth, Low Clarity
Leadership faced a critical crossroads:
A flat 2024 performance meant 2025 had to deliver—and fast.
But internal momentum wasn’t enough without alignment. The team faced critical gaps:
No clear customer segmentation or market map to guide efforts
Brand equity existed, but lacked a unified brand strategy
Digital leads were growing, but conversion—and clarity—lagged
The business was moving fast, but flying blind. It needed insight to shift from reaction to precision.
OUR ROLEValidation for Strategic Focus
PATH applied its Competitive Advantage System—built to de-risk high-stakes decisions by aligning leadership teams with external market truth. This wasn’t about confirming assumptions. It was about confidently choosing the right path forward.
Validate
Solution
APPROACHTurning Uncertainty Into Direction
We designed a tailored Validation approach that uncovered what mattered most—and how to move with purpose.
Internal Discovery
Mapped internal hypotheses across leadership teams to uncover blind spots and align priorities.
Qualitative Research
Led customer focus groups to identify unmet needs, brand perception, and decision drivers.
Quantitative Validation
Surveyed 2,000 customers across ten markets—delivering a statistically sound foundation for strategy.
Market Personas
Developed validated personas to align marketing and growth efforts around how buyers think and choose.
THE BREAKTHROUGHThe company had been underplaying its strengths. Research showed untapped demand in existing markets—customers wanted more of what the company already delivered, but didn’t associate it with the brand.
OUTCOMEImpact Highlights
Right-to-Play Model Built
Defined market credibility and clarified where the brand could win.
Market-Level Clarity
Identified high-potential markets and what it would take to unlock them.
Persona-Driven Growth
Created two validated personas to sharpen segmentation and internal focus.
Go-to-Market Roadmap
Delivered a messaging and channel strategy tied to actual decision drivers.
Team Alignment
Unified marketing, product, and leadership teams around the same strategy.
Confident Growth Plan
Armed the team with the insights to scale efficiently—and stop wasting energy on the wrong plays.
PATH helped us understand our strengths, spot the gaps, and get aligned on how we’re going to take more market share. The process was fast, strategic, and incredibly actionable.
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VP of Marketing, National Service Company
CONNECTWant to Build a Market Strategy That Wins?
PATH helps high-growth companies uncover where and how to compete—so their next move is their best one.