3PL Growth Has Stalled. Your Model Is Why.

Freight volumes have stabilized. Your pipeline hasn’t.

You didn’t lose momentum because of the market. You lost it because your go-to-market strategy stopped evolving.

“Growth wasn’t soft. Our model was stale.”
— CEO, $250M 3PL

According to FreightWaves, mid-market 3PLs under $500 million averaged just 3.2% revenue growth year over year, even with rebounding demand.

From PATH’s 41-Year CX Benchmark:

  • The number one barrier to 3PL growth is lack of customer traction

  • 72% of stalled 3PLs haven’t revalidated their positioning in over two years

  • Growth-stage leaders link success to customer KPI impact, not just operational performance

What Growth Leaders Are Doing:

  • Mapping GTM to buyer-specific KPIs

  • Shifting sales to vertical-specialized messaging

  • Using customer insight to preempt rebids and churn

What got you to $100 million won’t get you to $500 million.

PATH’s benchmark has helped 3PLs break through growth plateaus for four decades. The most competitive providers don’t guess. They partner with PATH.

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