3PL Growth Has Stalled. Your Model Is Why.

Freight volumes have stabilized. Your pipeline hasn’t.

You didn’t lose momentum because of the market. You lost it because your go-to-market strategy stopped evolving.

“Growth wasn’t soft. Our model was stale.”
- CEO, $250M 3PL

Data shows the U.S. 3PL market growing at around 3-4% annually (CAGR 3.4%), while broader mid‑market companies ($10M–$1B in revenue) average about 6.5% growth year over year. That suggests smaller mid‑market 3PLs under $500M are probably closer to the low end -around 3-4% - while bigger 3PLs grow faster.

From PATH’s 41-Year CX Benchmark:

• The number one barrier to 3PL growth is lack of customer traction

• 82% of suppliers believe they are performing better than their customers think they are, creating a gap in perception and loyalty risk

• Growth-stage leaders link success to customer KPI impact, not just operational performance

What Growth Leaders Are Doing:

• Aligning with buyer KPIs
  → Perception of “Ease of doing business” is the top driver of loyalty across the entire 41-year-old benchmark.

• Tailor messaging by industry
  → Your best customers value responsiveness - but want better tech and communication.

• Use insights to prevent churn
  → Loyalty drops sharply when 11%+ of accounts have issues - yet most companies miss the warning signs.

What got you to $100 million won’t get you to $500 million.

PATH’s benchmark has helped 3PLs break through growth plateaus for four decades. The most competitive providers don’t guess. They partner with PATH.