3PL Growth Has Stalled. Your Model Is Why.
Freight volumes have stabilized. Your pipeline hasn’t.
You didn’t lose momentum because of the market. You lost it because your go-to-market strategy stopped evolving.
“Growth wasn’t soft. Our model was stale.”
— CEO, $250M 3PL
According to FreightWaves, mid-market 3PLs under $500 million averaged just 3.2% revenue growth year over year, even with rebounding demand.
From PATH’s 41-Year CX Benchmark:
The number one barrier to 3PL growth is lack of customer traction
72% of stalled 3PLs haven’t revalidated their positioning in over two years
Growth-stage leaders link success to customer KPI impact, not just operational performance
What Growth Leaders Are Doing:
Mapping GTM to buyer-specific KPIs
Shifting sales to vertical-specialized messaging
Using customer insight to preempt rebids and churn
What got you to $100 million won’t get you to $500 million.
PATH’s benchmark has helped 3PLs break through growth plateaus for four decades. The most competitive providers don’t guess. They partner with PATH.