You Think You’re the First Call. So Does Everyone Else.

• 82% of 3PLs believe they are their customer’s top provider.

• Only 27% of shippers agree.

That’s not a confidence gap. That’s a revenue risk.

“We’d just invested millions in that customer. We thought we were their top partner. They didn’t see it that way.”
— SVP Operations, $500M 3PL

From PATH’s CX Benchmark: Perception KPIs You’re Not Tracking

QBR recall score. Can your customer name what you discussed?

• Strategic mention rate. Do you get brought into upstream conversations?

• Relationship redundancy index. How replaceable are you in their eyes?

On-time does not mean strategic. Compliance does not equal trust. Volume does not guarantee loyalty.

In 2025, procurement co-owns more logistics decisions than ever.
You win by owning the narrative and backing it with customer insight.

PATH’s 41-year CX benchmark is the only dataset that reveals how customers actually experience your value. It’s the edge your competitors are already using.