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Client Impact Story

Validating market opportunity for big business savings

As a leader in their industry, a $1.4 billion company actively sought continuous improvement for its signature design. They knew innovation was the next step but needed help.

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Step One

Identify the Opportunity

The company designed a new product concept they wanted to launch, but they needed research to create confidence and validate the market opportunity to leadership and investors.

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Step Two

Find the Solution

We conducted a full market analysis using data from public and private sources, focus groups of the company’s top customers, and a national telephonic survey.

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Step Three

Take Action

We determined that if the company had invested in the product without going through this process, they would have lost upwards of $5 million.

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Step Four

Understanding Impact

The company was able to save extensive resources, maintained strong relationships with customers, and identified exciting market-validated new product opportunities.